NEW YORK (Variety) - Geraldine Laybourne's Oxygen Media will cablecast five of the seven women's Assn. of Volleyball Professionals (AVP) tournaments this summer.
The deal is consistent with Oxygen's recently announced strategy of focusing only on high-visibility women's sports. Six weeks ago, Oxygen laid off 20 people in its sports division, reducing the number of events from 31 per year to about 12.